RWU ad concepts


Roger Williams University sits on the coast of Rhode Island. It also happens to sit at the intersection of the pragmatic and the empowering. RWU students are immersed in the real-world skills they need to embark upon their careers and they learn how to embrace their passions to ensure those careers are motivating, fulfilling, and impactful. These campaign concepts explored the ways students could both Dive Deeper and Soar Higher.

RWU ad concepts

 

RWU ad concepts

 

RWU ad concepts

 

 

Design: Kevin Karn
Copywriting: Melissa Fiorenza
Creative direction: David Moore
Agency: CCA