The VYCC fall crew members needed some blaze orange hoodies for the work they’d be doing out in the woods all autumn. Sure, they could’ve thrown a logo on it and called it good enough. But, like most things VYCC, they made the extra effort to make things more meaningful for their members.

Every season, VYCC crew members and leaders do a lot of work. And they put a lot of tools to use in the process. We utilized the recognizable silhouettes of those tools to recreate the VYCC logomark for the back of this crew uniform. Easily identifiable from a distance. Really fun to investigate close-up.

 

Design/concept and illustration: Kevin Karn
Concept: Devon Dams-O’Connor
Print production: New Duds

• Identity
• Swag
• Vermont Youth Conservation Corps